A Michael Conti Video Productions provided the keynote kick-off video for A Celebration of Colorado Community Colleges jointly sponsored by the Colorado Community College System & the Colorado Department of Higher Education on October 24, 2011. Key audience members included Dr. Frank Chong, U.S. Department of Education Deputy Secretary for Community Colleges, Dr. Nancy McCallin, President of the Colorado Community College System and Colorado’s Lt. Governor Joe Garcia along with other Colorado Senators and Representatives. Read more about the keynote summit at the following link for CCCS.
Adjusting lights for the kitchen shoot with Michael Conti and Joe Baran.
The concept was to show the different pathways from students of all ages and demographics. A child play cooking, to working in a restaurant as a chef; to bandaging a stuffed animal to working as a Vet, and ending with the happy smile of graduates. The four minute video is completely visually driven with a score of Gustav Holst‘s Jupiter from The Planets Suite. In order to capture these sequences, the team needed to cast both young “students” and their older counterparts. The entire day consisted of filming these “students” and linking their pathway through a visual element like a chained lock on a closed factory gate to chain holding an engine block in a retraining mechanical course.
Director, Michael Conti, prepares for the next shot at Front Range Community College while Joe Baran adjusts the lighting..
Michael Conti over Joe Baran's shoulder as Erich Toll preps for the next shot in background.
The time between being awarded the job by the Colorado Community College System, and the shooting the actual video was less than three weeks. It goes to show that with good pre-production planning, having an experienced team consisting of Erich Toll (writer/co-producer) and Joe Baran (director of photography), and having enthusiastic client — Can Make Miracles Happen!
If you are not enjoying the benefit of video, then you need to get a plan into action for video marketing in 2020.
Table of Contents
A Historical Perspective
In the late 1997, I uploaded a few QuickTime videos that to my website. I remember talking with a Hollywood colleague about the idea that someday we could be producing marketing videos to be accessed online; envisioning a world where television commercials might also be found online someday. Little did I know how quickly that occurrence would happen and reshape the world of advertising with the launch of YouTube in 2005.
https://vimeo.com/129149306?share=copy
Today most businesses use a variety of techniques to engage prospects including mail and email, SEO, print ads, banner ads, and online directories.
But nothing comes close to the power of online videos:
Internet users click a video’s “Play” button far more than they click on image ads
Video is far more engaging and easier than reading a block of text
Videos go viral, allowing you to captivate a larger audience with a single video placement
Learning is easier and more effective with training videos
Top Ten Benefit of Video: One video, numerous possibilities:
While I could see the possibility that videos could be seen online through a video player on a website, the world was about to get a lot bigger:
Mobile Delivery is an absolute must today.
Use your video for online advertising in a variety of ways. Feature your video on a banner or pre-roll video ad on YouTube and similar sides.
Reuse your videos for trade shows. Have the video loop continuously and draw people in.
Send a link to your video via email. In a matter of seconds, you can have everyone on your mailing list watching your video and forwarding it to others.
Feature the video in your business e-newsletter. Enhance your business communications with video. Track the viewers.
Broadcast your video on TV. Run an online and TV ad campaign simultaneously to increase results, compare response rates, and strengthen your brand. Shoot in HD!
Add it to your online directory listing. Many of today’s online directories are accepting video, allowing companies to provide insight about themselves to viewers.
Display it at company meetings. Start your next quarterly or company meeting showing off!
Use it as a hiring tool. Promote your business to potential candidates and highlight the benefits of working for your company.
Motivate your employees and customers with your video.
In today’s digital landscape, video has emerged as a game-changer for businesses seeking to maximize their impact. Whether you’re new to the world of video marketing or have already dipped your toes in this dynamic medium, A Michael Conti Video Production is here to help you harness its full potential.
Unlock the Power of Video: Ensure Your Company Thrives with A Michael Conti Video Production
With our comprehensive range of services, we offer a one-stop solution for all your video needs. From concept development to production and post-production, our team of experts will guide you every step of the way. We understand the importance of efficiency, both in terms of cost and production value, and we’re dedicated to delivering exceptional results that align with your goals.
Why settle for mediocre videos when you can have captivating, high-quality content that truly engages your audience? Our experienced professionals know how to craft compelling narratives, visually stunning imagery, and seamless editing to ensure your message resonates with viewers.
Whether you’re looking to create engaging promotional videos, informative product demonstrations, captivating testimonials, or captivating brand stories, we have the expertise and resources to bring your vision to life. Our collaborative approach ensures that your unique needs and objectives are met, resulting in videos that leave a lasting impression.
Don’t miss out on the tremendous benefits that video can offer your company. Reach out to us today and discover how A Michael Conti Video Production can help you make the most of this powerful medium. Let us show you how to leverage video to enhance your brand, drive engagement, and achieve your business objectives.
There are several advantages to going out of house, or outsourcing, to produce content videos:
Here is a list of 6 considerations that might help you:
Access to specialized expertise: Outsourcing video production allows you to tap into the skills and expertise of professionals who specialize in the field. These experts bring years of experience and knowledge, ensuring high-quality production value and creative execution. Whether it’s scriptwriting, cinematography, editing, or post-production, outsourcing can provide access to a diverse range of specialized talents.
Cost-effectiveness: In-house video production requires significant investment in equipment, technology, and personnel. Outsourcing can be a cost-effective alternative as it eliminates the need for purchasing and maintaining expensive equipment or hiring and training a dedicated production team. Outsourcing allows you to allocate your resources more efficiently, focusing on your core business while leaving the production tasks to specialized external partners.
Scalability and flexibility: Outsourcing gives you the flexibility to scale your video production according to your needs. Whether you require a single video or a series of videos, outsourcing allows you to adjust the production capacity accordingly. External production companies are equipped to handle projects of various sizes and can adapt to your changing requirements, ensuring timely delivery without compromising quality.
Fresh perspective and creative input: External production teams bring a fresh set of eyes and a different perspective to your video content. They can provide valuable insights, innovative ideas, and creative solutions that may not have been considered in-house. Collaborating with external professionals can inject new life into your content, making it more engaging, impactful, and memorable.
Access to professional equipment and resources: Video production companies typically have access to state-of-the-art equipment, studios, and production resources. By outsourcing, you can leverage their infrastructure and technology, which may not be available in-house. This can result in higher production quality, enhanced visual effects, and overall better execution of your video content.
Time savings: Producing video content in-house requires a significant amount of time and effort, from pre-production planning to post-production editing. Outsourcing video production frees up your team’s time, allowing them to focus on other important tasks and core competencies within your organization. This increased efficiency can lead to faster turnaround times and expedited project completion.
Examples of Produce content video
It’s important to note that while outsourcing video production offers many advantages, it’s essential to choose a reputable and reliable production partner. Thoroughly research and evaluate potential outsourcing options to ensure they align with your vision, values, and quality standards. Effective communication, clear expectations, and collaborative partnerships are key to successful outsourced video production.
With so many companies using video, your video must at minimum be comparable in terms of content and production values to attract and convert prospects. Doing it in-house may not be the correct solution for your brand or message.
How Do You Measure the Success of Video Content Marketing?
Simply put, the more engagement (views, shares, comments, etc.) your videos receive, the higher they will rank in search engine results. This data can be easily be analyzed on YouTube in a number of ways.
YouTube tracks the number of views on any given video, the sources of traffic to each video, demographics of a video’s audience, and social shares.
View Count How many times has your video been viewed across the web? This number accounts for total views for your video, so even if that video content has been embedded on another website, YouTube will still track views on each video.
Traffic Source How are your videos found? Like Google Analytics, YouTube allows you to view the traffic sources for each video. This is important for determining what works and what doesn’t work to drive traffic.
Demographics Age, gender and geographic locations of an audience are critical pieces of information to any marketing department. Who is your video content reaching? Do you need to adjust content to reach your target audience?
Social Shares How many times and across what networks is your video content being shared?
YouTube makes it easy to not only share your video content, but to track its success across the web. Utilizing the analytics tools provided will allow you to fine-tune your video content marketing plan to reach your target audience. Save yourself the time and effort, and ask Michael Conti Productions to help you accomplish your goals. We are the professionals at getting the job done to your expectations, that is what we do on a day-to-day basis.
What does it mean to produce content video?
A video content refers to any type of visual media that is created and consumed for the purpose of entertainment, education, information, or promotion. It can encompass a wide range of formats, including short films, documentaries, music videos, advertisements, tutorials, vlogs, web series, and much more.
Video content is typically created to engage and captivate viewers by delivering a message, telling a story, or providing valuable information. It can be produced for various platforms, including television, film, websites, social media, and streaming services. The content of a video can vary greatly depending on its intended purpose and target audience.
In today’s digital age, video content has become increasingly popular and influential. It allows creators to express their creativity, connect with audiences on a deeper level, and convey complex ideas in a visually compelling manner. With the advent of platforms like YouTube, TikTok, and Netflix, video content has gained significant prominence and has become an integral part of our daily lives.
The ultimate goal of video content is to entertain, inform, engage, and resonate with viewers, leaving a lasting impact on their minds.
