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Stop Putting Your Customer To Sleep!  ROI With Video Ads Find 55% Of People Watch Videos Online Every Day

Stop putting your customer to sleep! ROI with video ads find 55% of people watch videos online every day

Video ads gets your attention!  51% of marketing professionals worldwide name video as the type of content with the best ROI.

ROI? Return on investment with video ads?  YES  87% of online marketers use video content.

“We are seeing more YouTube being watched on TV screens, and more TV content being watched on YouTube — it’s the ultimate convergence of video,” said Debbie Weinstein, managing director, YouTube/video global solutions at Google. “Advertisers are saying, ‘What are you building for me to reach YouTube viewers on TV?’”

Here are 5 statistics you should know about video ads in 2017.

  1.  By 2017, online video will account for 74% of all online traffic (KPCB).
  2.  55% of people watch videos online every day (MWP).  Tweet: 55% of people watch videos online every day. #video #marketing #stats @insivia
  3.  65% of video viewers watch more than ¾ of a video (Syndacast).
  4.  85% of Facebook video is watched without sound (Digiday).
  5.  59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP).

Matching an all-time high of 11 billion video ads watched

That’s part of the latest comScore video report, and there were other mind-blowing numbers. Like for example:

  • 183 million U.S. Internet users watched online video;
  • They watched more than 37 billion pieces of video content;
  • U.S. Internet users saw 1.5 billion more video ads last month than the month before;

Those are great numbers to have in mind when talking with us about doing your video.

According to YouTube, Google Preferred ads reach 43% of millennial cord-cutters, and 44% of “light TV” viewers 18-49 as defined by Nielsen. In addition, YouTube says it’s working with third-party partners like Integral Ad Science (IAS) and OpenSlate to develop post-campaign verification reporting for Google Preferred buys.

Find out more about this report on the Wooshii blog.

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