“I really enjoyed working with you on this video. You did a remarkable job of capturing, selecting and most of all understanding the heart of this story. I was very impressed. And now people know a little more about all the good that is going on in Atlanta–it gives us all hope.”
Video empowers audience with social emotional learning stories
This video captures a movement occurring across America’s educational landscape. It almost didn’t happen in a timely manner. Michael Conti Video Productions became contacted by Random Acts of Kindness Foundation. The end-result of the 5 minute video came from 10 hours of video captured of both students, administrators, teachers and parents from the Atlanta Public Schools. We visited over two shoots into inner city schools there. Those videos were then transcribed professionally to help with narrowing the video editing process by the Boulder Video Editor, Michael Conti.
The stories in the video were authentically captured in classrooms or wherever there was room for the 2-person crew to set up. We had natural lighting and practical florescent lighting along with a well-placed mic for the majority of the interviews caught with Canon XF100. B-roll was captured with a Canon 6D.
Besides color correction and audio sweetening by our support contractors, the magic happened again when we went into Coupe Studios, a local Boulder award-winning recording studio, to do the final mix after receiving an original score by Los Angeles based composer Chris Piorkowski.
Conclusion
The end result is a video that moves people. Let’s us know otherwise.
Since the Atlanta Public Schools hadn’t yet complied all the data on the metrics of the one year test implementation of SEL into some of their schools. What we captured on the video became the anecdotal research results. They were impressed with what they heard and saw!
Like your website, your email marketing and your printed materials, the video that your company produces is representative of your brand. It can take a lot of time to plan, script, shoot and edit a video. Make sure your clips look and sound professional to protect and enhance your brand reputation and show consumers that you care.
A Michael Conti Video Productions of Boulder prides itself on creating cost-effective yet professionally produced seo videos for their marketing clients. Companies face many challenges in our new economy and doing a video shouldn’t be one of them. Talk to MCP before you talk to anyone else, and you’ll get a no-obligation quote that you can use to shop around. Depending upon the project, MCP will beat any reasonable counter bid, and will guarantee their work 100% or your money back.* Don’t let your next video become a car wreck!
We know how to get the job done in a timely and professional manner while presenting a visual and compelling final product. And we do it on a surprisingly reasonable budget too. Why? MCP wants your video to be successful so that you can grow your business. Isn’t that why you are doing a video in the first place? A successful business means more opportunities for all of us. As you can see MCP brings a lot more to the table than just a guy with a video camera.
So you might be asking yourself how much something like this costs, so when you have a similar project in mind, give us a call at 303-641-7228 and we will tell you.
The following client’s videos illustrates the trademarks of MCP’s cost-efficiencies, quality of services and film making professionalism:
Michael Conti Productions completed four web commercials for Premier Group Insurance of Denver. The subject matter of the four videos was: join as an independent broker, availability of business, home and automobile insurance to new customers. Each video was comprised of one of the company’s principles speaking to their area of expertise while seated in an office setting. The longer of the four videos involved seven different independent brokers answering off-camera questions on why they chose to work with PGI.
The technical setup was a SONY HDV-Z1U Digital Video Recorder mounted on a tripod along with a three point lighting kit, and wired lav along with a painted backdrop. A simple setup to control without needing a crew at hand and on the clock.
All the footage was filmed in one day at both the Denver and Greeley offices. In order to keep a consistent look for the independent broker’s testimonials, MCP employed the use of a painted backdrop and switched the seating half way through the shoot. This enabled the final video to have a nice fade from the person on the right hand side of the screen to the next person speaking, appearing on the left hand side. It also reduced any background distraction and made the shoot in Greeley look seamless. It is also possible to flip the person in post but sometimes this can look strange.
For filming efficiencies, it is important to be prepared with your questions before the person giving the testimonial appears on camera. Better yet, PGI provided the questions to their brokers the day before along with suggestions on what to wear. Because of that early effort along with fact that someone from the company was actually asking the questions, the actual shooting went very smoothly. The two other spots were more script intensive and required the on-camera talent to read the script as it was held just to the right of the lens. Obviously, this solution isn’t perfect as the eye-line drops unless the paper “scrolls” up. Another easier solution is to employ a teleprompter which MCP has provided in the past.
Post production involved providing the client with online access to a rough cut along with a DVD that could be used to create a timing edit list. This approach was especially important for the broker testimonials as the initial rough footage ran close to 45 minutes, and the final video needed to be under seven minutes in length. Once the client provided the initial notes, the video was down to 17 minutes, and finalized in a short video editing session. The product presentations were more straight forward since they involved a single person, and takes could be combined by adjusting framing from wide to tight with out appearance of a jump cut.
The final videos comprised 12 minutes of material which Premier Group Insurance will highlight on their website as well as promote through social media channels.
