Author: A/MCP

  • Achieve Faster, Better, Cheaper, Different with AI

    Achieve Faster, Better, Cheaper, Different with AI

    Are you tired of just picking up two acorns when you know all three are on the ground?

    We’ve all been told you can only choose two: faster, better, or cheaper. But what if that’s an outdated model? With the power of AI, you can now harvest all three.

    Are you ready to stop picking two and start harvesting all three – faster, better, cheaper – with AI

    Imagine a future where your projects are delivered not just faster and cheaper, but also with a level of quality and innovation that was previously unimaginable. AI can help you identify efficiencies, automate repetitive tasks, and unlock creative solutions that were once out of reach.

    The question isn’t just about picking up all three acorns. It’s about what new possibilities you can open up once you’re no longer limited by the old rules.

    How’s your acorn gathering going? Are you ready to stop picking two and start harvesting all three – faster, better, cheaper – with AI, and imagine what ‘different’ possibilities that opens up for your future?

  • When Art Meets Commerce: A German Funding Tale

    When Art Meets Commerce: A German Funding Tale

    The inherent tension between supporting commercial success and artistic merit is a frequent focal point in discussions around German film funding reform, a reality I encountered firsthand with my own “brooding” art film project. While Germany boasts a rich history of critically acclaimed films that delve into complex societal issues, historical events, and introspective character studies—the very type often associated with the “brooding dramas” stereotype—the funding landscape is increasingly influenced by the domestic audience’s preference for feel-good comedies and family films.

    Making of Georg Esser



    My project, an art film about an unknown painter developed with a German family about their deceased 92-year-old father, Georg Esser, was rejected twice for Film- und Medienstiftung NRW funding. Despite having a German residency and work permit as a film director and editor, and even securing a letter of intent for cinema distribution within Germany, factors that seemed to “tick all the right boxes;” it appears there was more at play, as analyses like those from Stephen Follows suggest in his own research. This situation highlights how an increased focus on box office success and “industry profit” in funding criteria might inadvertently de-emphasize artistic and culturally significant films, even those with strong regional ties and distribution potential.

    My film’s rejection served as a poignant reminder that in the world of German cinema, the delicate balance between artistic vision and commercial viability remains an ongoing, often challenging, negotiation.

  • AI Case Study: From Initial Prompt to Final YouTube Video

    AI Case Study: From Initial Prompt to Final YouTube Video

    For over a year, I trained myself with a deep dive into the three LLMs (Gemini, ChatGPT, Claude) to learn how to work with AI as a co-creator. “Talking” with these models, I got good at deep research, reiteration, and implementation back into my own projects, all while creating new visual content through AI generation. Now video! I found benefits in tackling complex materials quicker and more efficiently, along with an outside of the box boost to my own creative process with development. It definitely opens up a whole new world of possibilities.I recently conducted a personal case study to measure the impact of AI on my video production workflow.

    ▶️ Objective: To determine if AI can effectively support the creative process from research to final output on a complex topic (lithotherapy).

    ▶️ AI Tools Used: Google Deep Research, Gemini, and Veo.

    ▶️ Process:

    1. Phase 1: Development & Research: AI generated a comprehensive 29-page report.
    2. Phase 2: Scripting & Audio: AI synthesized the report into a 17-minute dialogue, becoming an unexpected “AI co-host.”
    3. Phase 3: Post-Production: AI generated unique B-roll footage to supplement my existing library.

    ▶️ Conclusion: AI integration significantly impacted the scope and direction of the project, enhancing both efficiency and creative discovery. (And yes, I actually learned a lot about lithotherapy!)

    Want to see the final result and read my detailed conclusions? I’ve linked the YouTube video and full article below.

    https://michaelmconti.substack.com