A Michael Conti Video Productions provided the keynote kick-off video for A Celebration of Colorado Community Colleges jointly sponsored by the Colorado Community College System & the Colorado Department of Higher Education on October 24, 2011. Key audience members included Dr. Frank Chong, U.S. Department of Education Deputy Secretary for Community Colleges, Dr. Nancy McCallin, President of the Colorado Community College System and Colorado’s Lt. Governor Joe Garcia along with other Colorado Senators and Representatives. Read more about the keynote summit at the following link for CCCS.
Adjusting lights for the kitchen shoot with Michael Conti and Joe Baran.
The concept was to show the different pathways from students of all ages and demographics. A child play cooking, to working in a restaurant as a chef; to bandaging a stuffed animal to working as a Vet, and ending with the happy smile of graduates. The four minute video is completely visually driven with a score of Gustav Holst‘s Jupiter from The Planets Suite. In order to capture these sequences, the team needed to cast both young “students” and their older counterparts. The entire day consisted of filming these “students” and linking their pathway through a visual element like a chained lock on a closed factory gate to chain holding an engine block in a retraining mechanical course.
Director, Michael Conti, prepares for the next shot at Front Range Community College while Joe Baran adjusts the lighting..
Michael Conti over Joe Baran's shoulder as Erich Toll preps for the next shot in background.
The time between being awarded the job by the Colorado Community College System, and the shooting the actual video was less than three weeks. It goes to show that with good pre-production planning, having an experienced team consisting of Erich Toll (writer/co-producer) and Joe Baran (director of photography), and having enthusiastic client — Can Make Miracles Happen!
Video ads gets your attention! 51% of marketing professionals worldwide name video as the type of content with the best ROI.
ROI? Return on investment with video ads? YES 87% of online marketers use video content.
“We are seeing more YouTube being watched on TV screens, and more TV content being watched on YouTube — it’s the ultimate convergence of video,” said Debbie Weinstein, managing director, YouTube/video global solutions at Google. “Advertisers are saying, ‘What are you building for me to reach YouTube viewers on TV?’”
Here are 5 statistics you should know about video ads in 2017.
By 2017, online video will account for 74% of all online traffic (KPCB).
55% of people watch videos online every day (MWP).
65% of video viewers watch more than ¾ of a video (Syndacast).
85% of Facebook video is watched without sound (Digiday).
59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP).
Matching an all-time high of 11 billion video ads watched
That’s part of the latest comScore video report, and there were other mind-blowing numbers. Like for example:
183 million U.S. Internet users watched online video;
They watched more than 37 billion pieces of video content;
U.S. Internet users saw 1.5 billion more video ads last month than the month before;
Those are great numbers to have in mind when talking with us about doing your video.
According to YouTube, Google Preferred ads reach 43% of millennial cord-cutters, and 44% of “light TV” viewers 18-49 as defined by Nielsen. In addition, YouTube says it’s working with third-party partners like Integral Ad Science (IAS) and OpenSlate to develop post-campaign verification reporting for Google Preferred buys.
Find out more about this report on the Wooshii blog.
If you are not enjoying the benefit of video, then you need to get a plan into action for video marketing in 2020.
Table of Contents
A Historical Perspective
In the late 1997, I uploaded a few QuickTime videos that to my website. I remember talking with a Hollywood colleague about the idea that someday we could be producing marketing videos to be accessed online; envisioning a world where television commercials might also be found online someday. Little did I know how quickly that occurrence would happen and reshape the world of advertising with the launch of YouTube in 2005.
https://vimeo.com/129149306?share=copy
Today most businesses use a variety of techniques to engage prospects including mail and email, SEO, print ads, banner ads, and online directories.
But nothing comes close to the power of online videos:
Internet users click a video’s “Play” button far more than they click on image ads
Video is far more engaging and easier than reading a block of text
Videos go viral, allowing you to captivate a larger audience with a single video placement
Learning is easier and more effective with training videos
Top Ten Benefit of Video: One video, numerous possibilities:
While I could see the possibility that videos could be seen online through a video player on a website, the world was about to get a lot bigger:
Mobile Delivery is an absolute must today.
Use your video for online advertising in a variety of ways. Feature your video on a banner or pre-roll video ad on YouTube and similar sides.
Reuse your videos for trade shows. Have the video loop continuously and draw people in.
Send a link to your video via email. In a matter of seconds, you can have everyone on your mailing list watching your video and forwarding it to others.
Feature the video in your business e-newsletter. Enhance your business communications with video. Track the viewers.
Broadcast your video on TV. Run an online and TV ad campaign simultaneously to increase results, compare response rates, and strengthen your brand. Shoot in HD!
Add it to your online directory listing. Many of today’s online directories are accepting video, allowing companies to provide insight about themselves to viewers.
Display it at company meetings. Start your next quarterly or company meeting showing off!
Use it as a hiring tool. Promote your business to potential candidates and highlight the benefits of working for your company.
Motivate your employees and customers with your video.
In today’s digital landscape, video has emerged as a game-changer for businesses seeking to maximize their impact. Whether you’re new to the world of video marketing or have already dipped your toes in this dynamic medium, A Michael Conti Video Production is here to help you harness its full potential.
Unlock the Power of Video: Ensure Your Company Thrives with A Michael Conti Video Production
With our comprehensive range of services, we offer a one-stop solution for all your video needs. From concept development to production and post-production, our team of experts will guide you every step of the way. We understand the importance of efficiency, both in terms of cost and production value, and we’re dedicated to delivering exceptional results that align with your goals.
Why settle for mediocre videos when you can have captivating, high-quality content that truly engages your audience? Our experienced professionals know how to craft compelling narratives, visually stunning imagery, and seamless editing to ensure your message resonates with viewers.
Whether you’re looking to create engaging promotional videos, informative product demonstrations, captivating testimonials, or captivating brand stories, we have the expertise and resources to bring your vision to life. Our collaborative approach ensures that your unique needs and objectives are met, resulting in videos that leave a lasting impression.
Don’t miss out on the tremendous benefits that video can offer your company. Reach out to us today and discover how A Michael Conti Video Production can help you make the most of this powerful medium. Let us show you how to leverage video to enhance your brand, drive engagement, and achieve your business objectives.
