Michael Conti Video Productions of Boulder knows how to get the job done in a timely and professional manner while presenting a visual and compelling final product. And we do it on a surprisingly reasonable budget too. Why? MCP wants your video to be successful so that you can grow your business. Isn’t that why you are doing a video in the first place? A successful business means more opportunities for all of us. As you can see MCP brings a lot more to the table than just a guy with a video camera.
The following HD video examples represents work done for Denver Attorney V. Iyer who specializes in criminal defense law. The goal of each video is to pick a topic that Mr. Iyer addresses on-camera, and is compelling to organic searches and pulls the video to the top of the page for that specific key word phrase. For instance, if someone got a DUI over the holidays, and was doing a search online for an attorney in Denver, the video with this topic in it could drive new clients to Mr. Iyer. This technique is known as Video SEO (video search engine optimization) and was done initially in partnership with Key Market Communications.
While a client can choose to do multiple videos in one setting or stagger them monthly, video SEO works best when there are three or more videos online. Each video consists of Mr. Iyer introducing himself near one of Denver’s many court houses in order to establish his presence to the viewer with his professional domain. We also shot each opening video from a lower sight-line thus giving Mr. Iyer additional creditability and authority. Finally each video topic was summarized in Mr. Iyer’s Law Office which helps to establish more professionalism and character.
The production of each video required having a good audio in the field through a wireless microphone. This microphone allowed Mr. Iyer the ability to move towards camera while speaking, adding more drama and urgency to his message. Most of the camera shots were done on a tripod with a focus of keeping the image steady and controlled so that the focus can be on the urgency of the message given by Mr. Iyer. Since the videos are distributed online, it is important to remember to fill the frame as much as possible with the subject matter, and create a compelling reason to continue to watch. Several tricks that we use are doing a slow move towards the subject as well as re-framing for better composition (both of which can be done in post).
The post production stage provided color correction, audio and music mixing along with lower third titles and closing credits that presented the domain site’s URL (which is “read” by Google).
The end result are a series of legal marketing videos which will provide Mr. Iyer with a steady stream of online clients that have been introduced to him by his online videos on topics that have importance to them. See how the videos look on YouTube. The videos are also found on the client’s website in the video library.
Disclaimer: These videos are not to be construed as legal advice and no attorney-client relationship is established. This is just for informational and educational purposes only.