Category: Short Form Videos

  • Extraordinary Cinema Camera EOS C70

    I got a cinema camera! This is the first new camera that I have purchased in almost 10 years. The Canon EOS C70 is the first Cinema EOS camera with a built-in RF-lens mount, which was previously a feature that was only used for the EOS R series of mirrorless cameras.  I learned early on that having the best technology on hand can become an endless and expensive chase. Over years, I have always tried to maximize my ability to use what I have at hand. I shot both of my 2K feature docs with the Canon XF100. Now I am at the point where the leap forward becomes really extraordinary. I am looking forward to shooting my next films with this 4K camera for another decade. This camera is well worth my investment. I have been shooting with Canon cameras for a long time — XF100, EOS 6D.  

    Michael Conti going hand-held with the Andes in the background

    Netflix Approved

    The C70 camera is on Netflix’s official list for approved production cameras which is an extra plus.

    RF 50-mm “Normal Vision”

    I have always appreciated how Canon looks “organic” to me. My clients like the look as well. To me, there is a certain richness and artistic look that comes from these cameras. The biggest payoff with the C70 was the ability to decide what lens I would get. I got the new Canon 50-mm (RF) lens.

    Distinguished by its speed, the RF 50-mm f/1.2L USM from Canon is a desirable normal-length prime due to its versatile focal length and bright f/1.2 maximum aperture. This fast design excels in difficult lighting conditions and also benefits working with shallow depth of field and selective focus techniques.

    The concept of “normal vision,” let alone the 50-mm lens’s ability to reproduce it, is hardly a given. The idea that a 50-mm best approximates human sight has more to do with the early history of lens production than any essential optical correspondence between the lens and the eye.

    “One lens in particular—the 50-mm lens—is often seen as the most objective of objectifs, and it is said to be the lens that best approximates human visual perspective. For example, the precision-lens manufacturer Zeiss states that its Planar 50-mm lens is “equal to the human eye.” Many artists have taken up 50-mm lenses to render ordinary, everyday experience. Yasujirō Ozu, whose films subtly depict the daily life of 1950s and 1960s Japan, used a 50-mm lens almost exclusively. The French humanist photographer Henri Cartier-Bresson also used one. Underlying its popularity is a promise of shared perspective and common understanding.” Source: The Atlantic

    35mm Sensor, 16+ stops of Total Dynamic Range

    The other big setup for me was having access to the 35-mm sensor that gives me 4K resolution among other things.

    Super 35mm
    4K: 26.2 x 13.8 (29.6 mm diagonal)
    UHD: 4K: 24.6 x 13.8 (28.2 mm diagonal)

    The EOS C70 features Canon’s next generation Super 35mm Dual Gain Output (DGO) Sensor. This new sensor is capable of a total dynamic range in excess of 16 stops and includes Canon’s exclusive Dual Pixel CMOS Autofocus technology.

    The DGO Sensor is a newly developed imaging system that generates high dynamic range and maintains low noise levels by reading out each photodiode with two different gains. It combines the two with a saturation prioritizing gain for bright areas, and a lower noise prioritizing gain for darker areas.

    Field Trip

    I recently took the C70 with me on a field trip to Patagonia, Chile in order to test it in the harsh environment there among the glaciers. On the way down to the end of the world, I did a layover in Santiago, Chile where I filmed in an urban setting as well as along the Pacific Coast in Viña del Mar. All of those experiences allowed me to get a good hand feel for the camera, understand the differences in how to adjust for the natural lighting, and play with all the menu options. The big take-away was great appreciation for how good everything looked without having to do any color grade in post production. The lens was amazing in how it used AI to follow focus, specifically a face. More importantly, what the camera saw looked actually like what I saw!

    Here is a short video that I cut together from part of that experience of my daughter and her boyfriend.

    https://vimeo.com/680172387

    With the introduction of the EOS C70 Cinema Camera, Canon is taking aim squarely at filmmakers like me who love the DSLR-style approach to filmmaking, but who are tired of having to compromise essential video-centric features.  Although the test footage was primarily shot outdoors, inside it is amazing with practical lighting. It is going to be my go-to camera for seated interviews.

    The Canon C70 is a serious camera for professionals who want to take their productions to the next level. I am looking forward for having a client who has the assignment to make this camera shine.

    Michael M. Conti at Mirador Serrano Glacier, Patagonia Chile – January 2022
  • Empowers movement of Social Emotional Learning

    Empowers movement of Social Emotional Learning


    “I really enjoyed working with you on this video. You did a remarkable job of capturing, selecting and most of all understanding the heart of this story. I was very impressed. And now people know a little more about all the good that is going on in Atlanta–it gives us all hope.”


    – Gary Dixon, President of Random Acts of Kindness Foundation and Foundation for a Better Life.

    Video empowers audience with social emotional learning stories

    This video captures a movement occurring across America’s educational landscape. It almost didn’t happen in a timely manner.   Michael Conti Video Productions became contacted by Random Acts of Kindness Foundation.  The end-result of the 5 minute video came from 10 hours of video captured of both students, administrators, teachers and parents from the Atlanta Public Schools.  We visited over two shoots into inner city schools there.  Those videos were then transcribed professionally to help with narrowing the video editing process by the Boulder Video Editor, Michael Conti.

    The stories in the video were authentically captured in classrooms or wherever there was room for the 2-person crew to set up.  We had natural lighting and practical florescent lighting along with a well-placed mic for the majority of the interviews caught with Canon XF100.  B-roll was captured with a Canon 6D.

    Besides color correction and audio sweetening by our support contractors, the magic happened again when we went into Coupe Studios, a local Boulder award-winning recording studio, to do the final mix after receiving an original score by Los Angeles based composer Chris Piorkowski.

    Conclusion

    The end result is a video that moves people.  Let’s us know otherwise.

    Since the Atlanta Public Schools hadn’t yet complied all the data on the metrics of the one year test implementation of SEL into some of their schools.  What we captured on the video became the anecdotal research results.  They were impressed with what they heard and saw!

  • Top 10 Benefits of Video

    Top 10 Benefits of Video

    The Benefits of Video Marketing in 2020

    If you are not enjoying the benefit of video, then you need to get a plan into action for video marketing in 2020.  

    A Historical Perspective

    In the late 1997,  I uploaded a few QuickTime videos that to my website.  I remember talking with a Hollywood colleague about the idea that someday we could be producing marketing videos to be accessed online;  envisioning a world where television commercials might also be found online someday.  Little did I know how quickly that occurrence would happen and reshape the world of advertising with the launch of YouTube in 2005.

    https://vimeo.com/129149306?share=copy

    Today most businesses use a variety of techniques to engage prospects including mail and email, SEO, print ads, banner ads, and online directories.

    But nothing comes close to the power of online videos:

    • Internet users click a video’s “Play” button far more than they click on image ads
    • Video is far more engaging and easier than reading a block of text
    • Videos go viral, allowing you to captivate a larger audience with a single video placement
    • Videos are interactive, engaging and informative, more so than other online advertising methods
    • Learning is easier and more effective with training videos

    Top Ten Benefit of Video: One video, numerous possibilities:

    While I could see the possibility that videos could be seen online through a video player on a website, the world was about to get a lot bigger:

    1. Mobile Delivery is an absolute must today.
    2. Use your video for online advertising in a variety of ways. Feature your video on a banner or pre-roll video ad on YouTube and similar sides.
    3. Reuse your videos for trade shows. Have the video loop continuously and draw people in.
    4. Send a link to your video via email. In a matter of seconds, you can have everyone on your mailing list watching your video and forwarding it to others.
    5. Feature the video in your business e-newsletter. Enhance your business communications with video.  Track the viewers.
    6. Broadcast your video on TV. Run an online and TV ad campaign simultaneously to increase results, compare response rates, and strengthen your brand.  Shoot in HD!
    7. Add it to your online directory listing. Many of today’s online directories are accepting video, allowing companies to provide insight about themselves to viewers.
    8. Display it at company meetings. Start your next quarterly or company meeting showing off!
    9. Use it as a hiring tool. Promote your business to potential candidates and highlight the benefits of working for your company.
    10. Motivate your employees and customers with your video.

    In today’s digital landscape, video has emerged as a game-changer for businesses seeking to maximize their impact. Whether you’re new to the world of video marketing or have already dipped your toes in this dynamic medium, A Michael Conti Video Production is here to help you harness its full potential.

    Unlock the Power of Video: Ensure Your Company Thrives with A Michael Conti Video Production

    With our comprehensive range of services, we offer a one-stop solution for all your video needs. From concept development to production and post-production, our team of experts will guide you every step of the way. We understand the importance of efficiency, both in terms of cost and production value, and we’re dedicated to delivering exceptional results that align with your goals.

    Why settle for mediocre videos when you can have captivating, high-quality content that truly engages your audience? Our experienced professionals know how to craft compelling narratives, visually stunning imagery, and seamless editing to ensure your message resonates with viewers.

    Whether you’re looking to create engaging promotional videos, informative product demonstrations, captivating testimonials, or captivating brand stories, we have the expertise and resources to bring your vision to life. Our collaborative approach ensures that your unique needs and objectives are met, resulting in videos that leave a lasting impression.

    Don’t miss out on the tremendous benefits that video can offer your company. Reach out to us today and discover how A Michael Conti Video Production can help you make the most of this powerful medium. Let us show you how to leverage video to enhance your brand, drive engagement, and achieve your business objectives.