A Michael Conti Production has been busy shooting video advertising for one of the national online phonebook companies–YELLOWBOOK.

As they say: Who better to describe your business to potential customers than you?

Capture Attention and Stand Out: Harness the Power of Online Video Ads to Engage Your Customers and Drive Sales

A video ad online is an incredibly powerful tool that allows you to effectively communicate with your customers in a way that stands out from traditional online directory ads. By utilizing video, you have the ability to create a lasting impact on viewers, capturing their attention and leaving a memorable impression.

Unlike static ads, video ads provide a dynamic and engaging experience for potential customers. They offer a multi-sensory approach by combining visuals, audio, and sometimes even interactive elements. This immersive format enables you to showcase your products, services, or brand in a compelling and captivating manner.

One of the key advantages of video ads is their ability to reach potential customers who are actively looking to make a purchase. These individuals are already in a buying mindset, and video ads can be strategically placed to capture their attention and influence their decision-making process. By presenting your business in a visually appealing and informative way, you can build trust and credibility, making it more likely that they will choose your business over competitors.

Showcase the personality and essence of your business

Video ads also provide a unique opportunity to showcase the personality and essence of your business. By featuring real people, testimonials, or behind-the-scenes footage, you can humanize your brand and create a genuine connection with your audience. This emotional resonance can significantly impact purchasing decisions, as customers are more likely to engage with businesses they feel a connection to.

Moreover, video ads allow potential customers to experience your products or services before making a purchase. By demonstrating how your offerings solve problems, meet needs, or bring joy, you can create a sense of anticipation and desire. This firsthand experience can alleviate any doubts or concerns they may have, giving them the confidence to take the next step and make a purchase.

Furthermore, video ads have the advantage of being easily shareable across various online platforms and social media channels. This means that your message can reach a wider audience, potentially going viral and generating even more interest in your business.

Effectively communicate with your customers

In summary, video ads online offer a high-impact way to effectively communicate with your customers. They provide an opportunity to engage potential buyers who are ready to make a purchase, allowing them to see, hear, and experience your business before contacting you or making a purchase. With their captivating nature and ability to evoke emotions, video ads can help you make a lasting impression, stand out from the competition, and ultimately drive conversions and business growth.

The Next Frontier of Video Advertising

Here are recent spots that A Michael Conti Production shot.  All the videography was done by Michael Conti whereas the editing was completed by Pixel Fish in Torrance, California.

• La Fogata Mexican Restaurants
• Keating Pipeworks Inc.
• Action Plumbing and Heating
• Go Figure Fitness
• $79.00 Bulldog Rooter
• Now Heating & Air
• Calibre Boat Repair
• Excaliber Exteriors
• Nationwide Heating & AC
• Kevin Taylor’s Restaurants
• Rocky Mountain Recycling
• Taylor Moving LLC
• A Man with A Van Inc
• Drain Masters Sewer Services
• Premiere Insurance Group
• St. Julian Hotel and Spa ** video no longer online.
• Toy Doctor Inc
• Westerfield Law Firm
• Pro Auto Care

Video ROI Is Much Stronger Than Yellow Pages

“A number of years ago we’d spend 1 dollar [on Yellow Pages] and we’d probably get a 4 to 5 dollar return on that.  And then, over the course of the last several years, Yellow Pages, with the advent of internet advertising, has taken a back seat.  And now, if we spend 1 dollar, we probably only get a $1.25 return.  So, the return on investment that you hear about, is just not there like it used to be. Well, we have obviously moved our dollars into internet marketing and the Web site, and for that, we have been seeing 3 to 4 dollars for every 1 dollar.

Now here is the good news: for the last couple of months that we had video up, we have seen a 6 or 7 times return, per month, on what we are spending for the cost of the video versus the amount that is coming in.  Online video is certainly the vanguard here and it is something that the dollars are backing it up, for what you spend and what you getting in return as well.”