Michael Conti Productions

Category: Internet Streaming

  • Laughter is the best medicine: Boomer Alley

    Laughter is the best medicine: Boomer Alley

    boomer alley

    Studies show nearly all boomers agree that taking care of their own health and well-being is important, yet only 34 percent of men and 25 percent of women feel they have individual control over their health options.1 To help provide boomers with more health knowledge, REAL Powered by Humana, an innovative program developed by the Louisville-based health company Humana Inc. (NYSE: HUM), produced the Boomer Alley.

    Starting in 2008

    A Michael Conti Production was hired to lens a few short and funny videos which were available online at REAL Powered by Humana. The show creator was Marc Sotkin who has an impressive portfolio that includes writing for popular television shows, such as “Laverne & Shirley,” “The Golden Girls,” “Growing Pains,” “The Facts of Life,” and “Square Pegs,” among others. His work often showcases his talent for comedic writing and his ability to craft engaging and humorous storylines. The videos also features the acting talents of Don Kraus, Michael Sotkin, Macleish Day.

    boomer alley
    Marc Sotkin hard at work on Boomer Alley

    Working with Marc Sotkin, a brilliant comedy writer, was an absolute pleasure. Alongside my directing partner Alan O’Hashi, we had a seamless and remarkable experience during the video shoot. Marc’s humor and talent brought the project to new heights, resulting in an unforgettable collaboration.

    I consider myself incredibly fortunate to have had the opportunity to work with such a funny, talented, and respected individual like Marc Sotkin. His expertise, combined with the collaborative efforts of Alan and myself, made for an unforgettable experience that will undoubtedly leave a lasting impression on all who view the final product.

    Along with some talented friends, Marc ended up with 109 episodes.

    More Boomer Alley

    Boomer Alley, “attitude served daily” features entertainment videos giving the baby boomer perspective on life. Over the years, Marc Sotkin has been recognized and honored for his exceptional work. He has received awards and nominations for his writing, highlighting the impact and quality of his contributions to the entertainment industry.

    About Humana

    Humana Inc., headquartered in Louisville, Kentucky, is a leading consumer-focused health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

    1 Humana Boomer Survey, July 2010.

  • Boulder’s Workforce REELBiz: Videos for Colorado BETR Project

    Boulder’s Workforce REELBiz: Videos for Colorado BETR Project

    Highlighting Boulder’s Workforce: A Michael Conti Video Production

    Award-winning Michael Conti Video Production was tremendously successful and received significant recognition within the industry. It was a great honor for the company to be awarded a prestigious REELBiz contract with Workforce Boulder County in August 2009. The project involved the production and editing of more than 18 exceptional videos that aimed to showcase and emphasize the notable contributions of Boulder County’s prominent employers. This accomplishment not only highlighted the company’s expertise and professionalism but also demonstrated their commitment to delivering high-quality visual content that truly captured the essence of each employer.

    The Importance of STEM in the Modern Workforce

    The United States is falling dangerously behind other nations in developing its future workforce of scientists, engineers, and technology experts. It is crucial for the country to address this issue and take proactive measures to bridge the gap. By investing in education, research, and innovation, the United States can ensure that it remains at the forefront of technological advancements and maintains its global competitiveness.

    Find out what it takes to have the skills needed to be a successful job candidate at these various companies in Boulder, where opportunities abound for those who possess the knowledge and expertise required for the evolving job market. Stay ahead of the curve and be ready to contribute to the advancements that will shape our future.

    The Colorado BETR Project: A STEM Collaboration

    The focus of these ten minute videos is supporting the Colorado BETR Project a STEM (Science, Technology, Engineer, Math) Business and Education collaboration effort created to facilitate the promotion of STEM education and practices into meeting Colorado’s need for homegrown applicants to workforce careers.  Additional support for this project comes from Colorado Department of Labor and Employment.  Their intended audience is K-12 along with current job seekers to the Colorado BETR Project website.

    The Video Production Process: A Deep Dive

    Generally using a two hour window at each company, A Michael Conti Video Production would arrive to setup and light a location for conducting the 3-4 interviews that would commence over the first hour.  The second hour would involve capturing additional B-Roll footage which was used in editing to help create a flow between the interviews and establish material for the opening scene.

    Capturing Insightful Interviews and B-Roll Footage

    Each video contains insightful interviews and captivating location footage that provide a glimpse into employees’ perspectives on their job. Additionally, these videos shed light on how skills in science, technology, engineering, and math profoundly shape their workdays. Furthermore, they explore the factors that have motivated individuals to push boundaries and achieve remarkable success in their fields. Finally, they offer a detailed portrayal of what a typical day consists of in their respective roles.

    Boulder's workforce
    Boulder’s work force in action

    Showcasing the Impact of STEM in the Workplace

    Here is the list of companies involved in Boulder County.  The links were active on the Colorado BETR Project website as well as the Workforce Boulder website. For higher quality presentation of these same videos, visit WFBC on Vimeo.

    Celebrating the Success of Boulder County’s Companies

    In conclusion, Boulder County has some absolutely astonishing companies that are achieving remarkable feats, all thanks to a team of truly exceptional individuals who dedicate their talents and skills to these organizations. The remarkable achievements produced by these companies are a testament to the incredible work being done and the remarkable individuals who make it all happen.

  • Video Advertising Unleashed: Embrace the Streaming Revolution and Propel Your Business to the Future

    Video Advertising Unleashed: Embrace the Streaming Revolution and Propel Your Business to the Future

    A Michael Conti Production has been busy shooting video advertising for one of the national online phonebook companies–YELLOWBOOK.

    As they say: Who better to describe your business to potential customers than you?

    Capture Attention and Stand Out: Harness the Power of Online Video Ads to Engage Your Customers and Drive Sales

    A video ad online is an incredibly powerful tool that allows you to effectively communicate with your customers in a way that stands out from traditional online directory ads. By utilizing video, you have the ability to create a lasting impact on viewers, capturing their attention and leaving a memorable impression.

    Unlike static ads, video ads provide a dynamic and engaging experience for potential customers. They offer a multi-sensory approach by combining visuals, audio, and sometimes even interactive elements. This immersive format enables you to showcase your products, services, or brand in a compelling and captivating manner.

    One of the key advantages of video ads is their ability to reach potential customers who are actively looking to make a purchase. These individuals are already in a buying mindset, and video ads can be strategically placed to capture their attention and influence their decision-making process. By presenting your business in a visually appealing and informative way, you can build trust and credibility, making it more likely that they will choose your business over competitors.

    Showcase the personality and essence of your business

    Video ads also provide a unique opportunity to showcase the personality and essence of your business. By featuring real people, testimonials, or behind-the-scenes footage, you can humanize your brand and create a genuine connection with your audience. This emotional resonance can significantly impact purchasing decisions, as customers are more likely to engage with businesses they feel a connection to.

    Moreover, video ads allow potential customers to experience your products or services before making a purchase. By demonstrating how your offerings solve problems, meet needs, or bring joy, you can create a sense of anticipation and desire. This firsthand experience can alleviate any doubts or concerns they may have, giving them the confidence to take the next step and make a purchase.

    Video Advertising for Nationwide HVAC

    Furthermore, video ads have the advantage of being easily shareable across various online platforms and social media channels. This means that your message can reach a wider audience, potentially going viral and generating even more interest in your business.

    Effectively communicate with your customers

    In summary, video ads online offer a high-impact way to effectively communicate with your customers. They provide an opportunity to engage potential buyers who are ready to make a purchase, allowing them to see, hear, and experience your business before contacting you or making a purchase. With their captivating nature and ability to evoke emotions, video ads can help you make a lasting impression, stand out from the competition, and ultimately drive conversions and business growth.

    The Next Frontier of Video Advertising

    Here are recent spots that A Michael Conti Production shot.  All the videography was done by Michael Conti whereas the editing was completed by Pixel Fish in Torrance, California.

    • La Fogata Mexican Restaurants
    • Keating Pipeworks Inc.
    • Action Plumbing and Heating
    • Go Figure Fitness
    • $79.00 Bulldog Rooter
    • Now Heating & Air
    • Calibre Boat Repair
    • Excaliber Exteriors
    • Nationwide Heating & AC
    • Kevin Taylor’s Restaurants
    • Rocky Mountain Recycling
    • Taylor Moving LLC
    • A Man with A Van Inc
    • Drain Masters Sewer Services
    • Premiere Insurance Group
    • St. Julian Hotel and Spa ** video no longer online.
    • Toy Doctor Inc
    • Westerfield Law Firm
    • Pro Auto Care

    Video ROI Is Much Stronger Than Yellow Pages

    “A number of years ago we’d spend 1 dollar [on Yellow Pages] and we’d probably get a 4 to 5 dollar return on that.  And then, over the course of the last several years, Yellow Pages, with the advent of internet advertising, has taken a back seat.  And now, if we spend 1 dollar, we probably only get a $1.25 return.  So, the return on investment that you hear about, is just not there like it used to be. Well, we have obviously moved our dollars into internet marketing and the Web site, and for that, we have been seeing 3 to 4 dollars for every 1 dollar.

    Now here is the good news: for the last couple of months that we had video up, we have seen a 6 or 7 times return, per month, on what we are spending for the cost of the video versus the amount that is coming in.  Online video is certainly the vanguard here and it is something that the dollars are backing it up, for what you spend and what you getting in return as well.”