A Michael Conti Video Production was contacted by David G. Cohen, the founder and Executive Director of TechStars, which runs a program founded by a collective of Colorado-based entrepreneurs as a way of promoting entrepreneurial activity in their home state. Ten start-ups receive up to $15,000 in seed funding for their new company, plus the chance to pitch to angel investors and venture capitalists at the end of the summer. David wanted to answer one of the most common questions they get at TechStars which is simply “What’s it like?” A Michael Conti Video Production was responsible for the filming and editing of that video. All the filming took place over 6 hours at the TechStar’s offices in Boulder, Colorado. Each interview with a founder lasted no more then 20 minutes with the final goal consisting of a 3 minute video. By bouncing a small kit of lights off the surrounding walls, Michael was able to use the colorful environment in a variety of setups while maintaining a natural look. David didn’t want the video to feel too polished and was looking for a more documentary feel as opposed to a commercial or marketing look. David’s line of questions helped drive the story of “what’s it like?” Additional shots were inserted from material that had been shot the previous summer.
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