For over a year, I trained myself with a deep dive into the three LLMs (Gemini, ChatGPT, Claude) to learn how to work with AI as a co-creator. “Talking” with these models, I got good at deep research, reiteration, and implementation back into my own projects, all while creating new visual content through AI generation. Now video! I found benefits in tackling complex materials quicker and more efficiently, along with an outside of the box boost to my own creative process with development. It definitely opens up a whole new world of possibilities.I recently conducted a personal case study to measure the impact of AI on my video production workflow.
▶️ Objective: To determine if AI can effectively support the creative process from research to final output on a complex topic (lithotherapy).
▶️ AI Tools Used: Google Deep Research, Gemini, and Veo.
▶️ Process:
- Phase 1: Development & Research: AI generated a comprehensive 29-page report.
- Phase 2: Scripting & Audio: AI synthesized the report into a 17-minute dialogue, becoming an unexpected “AI co-host.”
- Phase 3: Post-Production: AI generated unique B-roll footage to supplement my existing library.
▶️ Conclusion: AI integration significantly impacted the scope and direction of the project, enhancing both efficiency and creative discovery. (And yes, I actually learned a lot about lithotherapy!)
Want to see the final result and read my detailed conclusions? I’ve linked the YouTube video and full article below.
https://michaelmconti.substack.com
