How many times have we gotten a call to bid out a job, didn’t get the job, and then found out that six months later, the company decided that their in-house effort required more work then they thought and their resulting video never saw the light of day? So much for producing video content that quarter!
Alot! You need to know the difference between DIY or hiring a professional. There will be many more opportunities to answer that question in the coming year based upon the growing interest in producing content videos.
According to eMarketer, Custom Content Council and ContentWise found 52% of North American companies used video for content marketing in 2011. This is sharply up from 2009 when it accounted for only 37% of North American marketers’ content investment.
In addition, over half (54%) of North American companies planned to invest more in video content in 2012 over last year.
With so many companies using video, your video must at minimum be comparable in terms of content and production values to attract and convert prospects. Doing it in-house may not be the correct solution for your brand or message.
How Do You Measure the Success of Video Content Marketing?
Simply put, the more engagement (views, shares, comments, etc.) your videos receive, the higher they will rank in search engine results. This data can be easily be analyzed on YouTube in a number of ways.
YouTube tracks the number of views on any given video, the sources of traffic to each video, demographics of a video’s audience, and social shares.
- View Count
How many times has your video been viewed across the web? This number accounts for total views for your video, so even if that video content has been embedded on another website, YouTube will still track views on each video.
- Traffic Source
How are your videos found? Like Google Analytics, YouTube allows you to view the traffic sources for each video. This is important for determining what works and what doesn’t work to drive traffic.
Age, gender and geographic locations of an audience are critical pieces of information to any marketing department. Who is your video content reaching? Do you need to adjust content to reach your target audience?
- Social Shares
How many times and across what networks is your video content being shared?
YouTube makes it easy to not only share your video content, but to track its success across the web. Utilizing the analytics tools provided will allow you to fine-tune your video content marketing plan to reach your target audience. Save yourself the time and effort, and ask Michael Conti Productions to help you accomplish your goals. We are the professionals at getting the job done to your expectations, that is what we do on a day-to-day basis.