How many times have we gotten a call to bid out a job, and then found out that six months later, the company decided that their in-house effort required more work then they thought and their resulting video never saw the light of day?
Alot! You need to know the difference between DIY or hiring a professional. There will be many more opportunities to answer that question in the coming year based upon the growing interest in producing content videos.
According to eMarketer, Custom Content Council and ContentWise found 52% of North American companies used video for content marketing in 2011. This is sharply up from 2009 when it accounted for only 37% of North American marketers’ content investment.
In addition, over half (54%) of North American companies planned to invest more in video content in 2012 over last year.
With so many companies using video, your video must at minimum be comparable in terms of content and production values to attract and convert prospects. Doing it in-house may not be the correct solution for your brand or message.
Save yourself the time and effort, and ask Michael Conti Productions to help you accomplish your goals. We are the professionals at getting the job done to your expectations, that is what we do on a day-to-day basis.