SEO Video for Premier Group Insurance

A Michael Conti Video ProductionsA Michael Conti Video Productions of Boulder prides itself on creating cost-effective yet professionally produced videos for their marketing clients. Companies face many challenges  in our new economy and doing a video shouldn’t be one of them. Talk to MCP before you talk to anyone else, and you’ll get a no-obligation quote that you can use to shop around.  Depending upon the project, MCP will beat any reasonable counter bid, and will guarantee their work 100% or your money back.*  Don’t let your next video become a car wreck!

We know how to get the job done in a timely and professional manner while presenting a visual and compelling final product.  And we do it on a surprisingly reasonable budget too. Why?  MCP wants your video to be successful so that you can grow your business.  Isn’t that why you are doing a video in the first place? A successful business means more opportunities for all of us.  As you can see MCP brings a lot more to the table than just a guy with a video camera.

So you might be asking yourself how much something like this costs, so when you have a similar project in mind, give us a call at 303-641-7228 and we will tell you.

The following client’s videos illustrates the trademarks of MCP’s cost-efficiencies, quality of services and film making professionalism:

Michael Conti Productions completed four web commercials for Premier Group Insurance of Denver.  The subject matter of the four videos was:  join as an independent broker, availability of business, home and automobile insurance to new customers. Each video was comprised of one of the company’s principles
speaking to their area of expertise while seated in an office setting. The longer of the four videos involved seven different independent brokers answering off-camera questions on why they chose to work with PGI.

Here are the four videos on the client’s website:

The technical setup was a SONY HDV-Z1U Digital Video Recorder mounted on a tripod along with a three point lighting kit, and wired lav along with a painted backdrop.  A simple setup to control without needing a crew at hand and on the clock.

All the footage was filmed in one day at both the Denver and Greeley offices.  In order to keep a consistent look for the independent broker’s testimonials, MCP  employed the use of a painted backdrop and switched the seating half way through the shoot. This enabled the final video to have a nice fade from the person on the right hand side of the screen to the next person speaking, appearing on the left hand side.  It also reduced any background distraction and made the shoot in Greeley look seamless.  It is also possible to flip the person in post but sometimes this can look strange.

For filming efficiencies, it is important to be prepared with your questions before the person giving the testimonial appears on camera. Better yet, PGI provided the questions to their brokers the day before along with suggestions on what to wear.  Because of that early effort along with fact that someone from the company was actually asking the questions, the actual shooting went very smoothly.  The two other spots were more script intensive and required the on-camera talent to read the script as it was held just to the right of the lens. Obviously, this solution isn’t perfect as the eye-line drops unless the paper “scrolls” up.  Another easier solution is to employ a teleprompter which MCP has provided in the past.

Post production involved providing the client with online access to a rough cut along with a DVD that could be used to create a timing edit list.  This approach was especially important for the broker testimonials as the initial rough footage ran close to 45 minutes, and the final video needed to be under seven minutes in length.  Once the client provided the initial notes, the video was down to 17 minutes, and finalized in a short video editing session.  The product  presentations were more straight forward since they involved a single person, and takes could be combined by adjusting framing from wide to tight with out appearance of a jump cut.

The final videos comprised 12 minutes of material which Premier Group Insurance will highlight on their website as well as promote through social media channels.

Read the mention for Michael Conti Video Productions of Boulder in the Boulder Camera‘s Briefcase in the Business Section for Monday, January 31, 2011.

2010 Cospra Communications Excellence Awards Announced

2009 Impact on Education Award Recipients TV program wins 2010  Colorado School Public Relations Association Electronic Media Award of Excellence – Filmed and edited by Michael M. Conti of Michael Conti Video Productions and Alan O’Hashi of  Boulder Community Media.

This awards program is for the entry of individual publications and electronic media productions. Awards are earned according to type of publication or electronic media entry. Each entry is judged against the criteria and other entries. Judges will select up to five Awards of Excellence and five Awards of Merit per category for each enrollment group.

Professionals in communications and public relations outside the Colorado and Wyoming area will serve as judges. Criteria are based on industry standards and professional judgment.

A member of the COSPRA Executive Board will present Golden Achievement Awards, Medallion Awards and Awards of Excellence in Publications and Electronic Media at a Board of Education meeting in the winning entries’ districts.

REELBiz: Videos for Colorado BETR Project

Reel_BizA Michael Conti Video Production was awarded a REELBiz contract with Workforce Boulder County in the August 2009 to shoot and edit over 18 videos highlighting some of Boulder County’s larger employers.

The focus of these ten minute videos is supporting the Colorado BETR Project a STEM (Science, Technology, Engineer, Math) Business and Education collaboration effort created to facilitate the promotion of STEM education and practices into meeting Colorado’s need for homegrown applicants to workforce careers.  Additional support for this project comes from Colorado Department of Labor and Employment.  Their intended audience is K-12 along with current job seekers to the Colorado BETR Project website.

Generally using a two hour window at each company, A Michael Conti Video Production would arrive to setup and light a location for conducting the 3-4 interviews that would commence over the first hour.  The second hour would involve capturing additional B-Roll footage which was used in editing to help create a flow between the interviews and establish material for the opening scene.

Each video highlights through interviews and location footage how employees perceive their job,  how skills in science, technology, engineer, math impact their work day; what inspired them to go further, and finally what a typical day is like on the job.

Here is the list of companies involved in Boulder County.  The links are active on the Colorado BETR Project website as well as the Workforce Boulder website. For more a higher quality presentation of these same videos, visit WFBC on Vimeo.

1. Marriotts of Longmont
2. Elevations Credit Union
3. Namaste Solar
4. Roche
5. Renewable Energy Resource
6. 2B Technologies
7. Micro Motion
8. Medtronic Navigation
9. ITT Visual Information Solutions
10. Boulder Labs
11. City of Longmont
12. Longmont Vance Brand Airport

1. Marriotts of Longmont

2. Elevations Credit Union

3. Namaste Solar

4. Roche Colorado

5. Renewable Energy Resource

6. 2B Technologies

7. MTech Mechanical Technologies

8. ITT Visual Information Solutions

9. Boulder Labs

10. City of Longmont – Power and Communications Company

11. Longmont Vance Brand Airport

12. Q.S.C. Systems Inc.

13. Meadowlark Optics

14. Interface Communications

15. University of Colorado-STEM Teaching

16. City of Longmont Water Treatment Facility

17. City of Longmont GIS

18. Design Concepts

In conclusion, Boulder County has some amazing companies doing amazing things with some real great people working for them.