Going in-house or out-of-house to produce content video?

Video content services

Governor’s Arts Awards Recipient 2013 required the filming of a lot of content video.

Content Video

How many times have we gotten a call to bid out a job, didn’t get the job, and then found out that six months later, the company decided that their in-house effort required more work then they thought and their resulting video never saw the light of day? So much for producing video content that quarter!

Alot!  You need to know the difference between DIY or hiring a professional.  There will be many more opportunities to answer that  question in the coming year based upon the growing interest in producing content videos.

According to eMarketer, Custom Content Council and ContentWise found 52% of North American companies used video for content marketing in 2011.  This is sharply up from 2009 when it accounted for only 37% of North American marketers’ content investment.

In addition, over half (54%) of North American companies planned to invest more in video content in 2012 over last year.

With so many companies using video, your video must at minimum be comparable in terms of content and production values to attract and convert prospects.  Doing it in-house may not be the correct solution for your brand or message.

 

How Do You Measure the Success of Video Content Marketing?

Simply put, the more engagement (views, shares, comments, etc.) your videos receive, the higher they will rank in search engine results. This data can be easily be analyzed on YouTube in a number of ways.

YouTube tracks the number of views on any given video, the sources of traffic to each video, demographics of a video’s audience, and social shares.

  • View Count
    How many times has your video been viewed across the web? This number accounts for total views for your video, so even if that video content has been embedded on another website, YouTube will still track views on each video.
  • Traffic Source
    How are your videos found? Like Google Analytics, YouTube allows you to view the traffic sources for each video. This is important for determining what works and what doesn’t work to drive traffic.
  • Demographics
    Age, gender and geographic locations of an audience are critical pieces of information to any marketing department. Who is your video content reaching? Do you need to adjust content to reach your target audience?
  • Social Shares
    How many times and across what networks is your video content being shared?

YouTube makes it easy to not only share your video content, but to track its success across the web. Utilizing the analytics tools provided will allow you to fine-tune your video content marketing plan to reach your target audience. Save yourself the time and effort, and ask Michael Conti Productions to help you accomplish your goals.  We are the professionals at getting the job done to your expectations, that is what we do on a day-to-day basis.

Adding value to the “New Normal” client by producing videos simply and efficiently.

For over 12 years now in Boulder, Colorado, our clients in the marketing, corporate and government world have known Michael Conti Productions to be more than just an easy going videographer and efficient film editor,  Michael has delivered the type of results that go beyond just shooting and editing services. Michael brings a diverse set of video marketing insights to the table, a best practice approach to production which will save you time and money, an important consideration in our new normal economy when dollars are scarce and a return on investment must be justified for every dollar spent. It is just about making things simpler.

Here are a few photos of the types of video production work that we have done.

QUIKRETE® video shoot on a roadway construction site near Morrison Colorado

Lawyer marketing video with reenactments of testimonials by clients

Looking good!  Craig King, Chef, demonstrates his juice cleanse in our studio kitchen during a video shoot

Fulfilling the Promise – A Celebration of Colorado Community Colleges

A Michael Conti Video Productions provided the keynote kick-off video for A Celebration of Colorado Community Colleges jointly sponsored by the Colorado Community College System & the Colorado Department of Higher Education on October 24, 2011. Key audience members included Dr. Frank Chong, U.S. Department of Education Deputy Secretary for Community Colleges, Dr. Nancy McCallin, President of the Colorado Community College System and Colorado’s Lt. Governor Joe Garcia along with other Colorado Senators and Representatives. Read more about the keynote summit at the following link for CCCS.

Videotaping in the industrial kitchen with Michael Conti Productions

Adjusting lights for the kitchen shoot with Michael Conti and Joe Baran.

The concept was to show the different pathways from students of all ages and demographics.  A child play cooking, to working in a restaurant as a chef; to bandaging a stuffed animal to working as a Vet, and ending with the happy smile of graduates. The four minute video is completely visually driven with a score of Gustav Holst‘s Jupiter from The Planets Suite.   In order to capture these sequences, the team needed to cast both young “students” and their older counterparts.  The entire day consisted of filming these “students” and linking their pathway through a visual element like a chained lock on a closed factory gate to chain holding an engine block in a retraining mechanical course.

Video Production from Boulder Colorado Editor and Director

Director, Michael Conti, prepares for the next shot at Front Range Community College while Joe Baran adjusts the lighting..

 

 

 

 

 

 

 

Videotaping the graduates

Michael Conti over Joe Baran's shoulder as Erich Toll preps for the next shot in background.

The time between being awarded the job by the Colorado Community  College System, and the shooting the actual video was less than three weeks. It goes to show that with good pre-production planning,  having an experienced team consisting of  Erich Toll (writer/co-producer) and Joe Baran (director of photography), and having enthusiastic client — Can Make Miracles Happen!

Contact Michael Conti Productions of Boulder at 303-641-7228 so that we can fulfill your miracle!