Video is a natural marketing tool

A Michael Conti Production is a regional contractor to shoot videos for FindLaw, a Thomson Reuters business,  one of the world’s leading provider of online legal information and Internet marketing solutions for law firms.   Here are links to the videos of the firms where videotaping took place in Denver, Colorado.

Coppola & Marlin, P.C.

Greenwald & Hammond, P.C.

Litman Law Firm, P.C.

If you are a lawyer, and are interested in learning more about Lawyer Marketing, I would suggest you visit the online experts at FindLaw.  Here is summary from one of their blog articles:

“Online video presence has become the word of mouth of yesteryear, a substitute for a referral from a friend or a neighbor. You are really communicating your own personal image, presence and character, just like a referral would be, but going out to a huge audience and making an opportunity to really get out there in front of your prospective clients.”

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The focus of these ten minute videos is supporting the Colorado BETR Project a STEM (Science, Technology, Engineer, Math) Business and Education collaboration effort created to facilitate the promotion of STEM education and practices into meeting Colorado’s need for homegrown applicants to workforce careers.  Additional support for this project comes from Colorado Department of Labor and Employment.  Their intended audience is K-12 along with current job seekers to the Colorado BETR Project website.

Generally using a two hour window at each company, A Michael Conti Video Production would arrive to setup and light a location for conducting the 3-4 interviews that would commence over the first hour.  The second hour would involve capturing additional B-Roll footage which was used in editing to help create a flow between the interviews and establish material for the opening scene.

Each video highlights through interviews and location footage how employees perceive their job,  how skills in science, technology, engineer, math impact their work day; what inspired them to go further, and finally what a typical day is like on the job.

Here is the list of companies involved in Boulder County.  The links are active on the Colorado BETR Project website as well as the Workforce Boulder website. For more a higher quality presentation of these same videos, visit WFBC on Vimeo.

1. Marriotts of Longmont

2. Elevations Credit Union

3. Namaste Solar

4. Roche Colorado

5. Renewable Energy Resource

6. 2B Technologies

7. MTech Mechanical Technologies

8. ITT Visual Information Solutions

9. Boulder Labs

10. City of Longmont – Power and Communications Company

11. Longmont Vance Brand Airport

12. Q.S.C. Systems Inc.

13. Meadowlark Optics

14. Interface Communications

15. University of Colorado-STEM Teaching

16. City of Longmont Water Treatment Facility

17. City of Longmont GIS

18. Design Concepts

In conclusion, Boulder County has some amazing companies doing amazing things with some real great people working for them.

David wanted to answer one of the most common questions they get at TechStars which is simply “What’s it like?” A Michael Conti Video Production was responsible for the filming and editing of that video.

All the filming took place over 6 hours at the TechStar’s offices in Boulder, Colorado. Each interview with a founder lasted no more then 20 minutes with the final goal consisting of a 3 minute video. By bouncing a small kit of lights off the surrounding walls, Michael was able to use the colorful environment in a variety of setups while maintaining a natural look. David didn’t want the video to feel too polished and was looking for a more documentary feel as opposed to a commercial or marketing look. David’s line of questions helped drive the story of “what’s it like?” Additional shots were inserted from material that had been shot the previous summer.

By using a green screen in which the actress could be placed in front of, the costs for shooting on location was greatly reduced. All the background plates were added in post production along with the motion graphics and charts. Katharyn Grant, a Denver-based talent, provided the expertise for the presentation.

A Michael Conti Productions hosted the vblogs on a Flash Server for the best quality presentation, and to insure that there were enough streams for the 1000 plus views that occurred quarterly to their separate hosted site.

Founded in 2006, Storage Markets is at the forefront of providing predictive market services to the technology industry and beyond. Storage Markets is headquartered in Boulder, CO. For more information, please go to http://www.storagemarkets.com/.