Laughter is the best medicine: Boomer Alley
Studies show nearly all boomers agree that taking care of their own health and well-being is important, yet only 34 percent of men and 25 percent of women feel they have individual control over their health options.1 To help provide boomers with more health knowledge, REAL Powered by Humana, an innovative program developed by the Louisville-based health company Humana Inc. (NYSE: HUM), produced the Boomer Alley.
Starting in 2008
A Michael Conti Production was hired to lens a few short and funny videos which were available online at REAL Powered by Humana. The show creator was Marc Sotkin who has an impressive portfolio that includes writing for popular television shows, such as “Laverne & Shirley,” “The Golden Girls,” “Growing Pains,” “The Facts of Life,” and “Square Pegs,” among others. His work often showcases his talent for comedic writing and his ability to craft engaging and humorous storylines. The videos also features the acting talents of Don Kraus, Michael Sotkin, Macleish Day.
Working with Marc Sotkin, a brilliant comedy writer, was an absolute pleasure. Alongside my directing partner Alan O’Hashi, we had a seamless and remarkable experience during the video shoot. Marc’s humor and talent brought the project to new heights, resulting in an unforgettable collaboration.
I consider myself incredibly fortunate to have had the opportunity to work with such a funny, talented, and respected individual like Marc Sotkin. His expertise, combined with the collaborative efforts of Alan and myself, made for an unforgettable experience that will undoubtedly leave a lasting impression on all who view the final product.
Along with some talented friends, Marc ended up with 109 episodes.
More Boomer Alley
Boomer Alley, “attitude served daily” features entertainment videos giving the baby boomer perspective on life. Over the years, Marc Sotkin has been recognized and honored for his exceptional work. He has received awards and nominations for his writing, highlighting the impact and quality of his contributions to the entertainment industry.
About Humana
Humana Inc., headquartered in Louisville, Kentucky, is a leading consumer-focused health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.
1 Humana Boomer Survey, July 2010.