Local Video Editor receives a Gold MarCom Creative Award

Boulder Video Editor receives a Gold MarCom Creative Award

Marcon Award

Local video editor, halfway through another busy year of production, is reminded of being a recipient of the Gold MarCom Creative Award 2007 by MarCom Awards.

A Michael Conti Video Productions received a Gold MarCom Creative Award for its Video Film Marketing Services on Piñon Management’s “Welcome to Piñon Family” video, which was distributed in a DVD format to prospective clients. Piñon Management provides clinical and financial consulting to owners and operators of nursing homes and assisted living facilities.

Boulder video editor, Michael Conti says

“Piñon Management is a first class organization, and we had to show that capability in the video. Getting this award of excellence answers that goal.”
The MarCom Creative Awards exists to honor excellence and recognize the creativity and hard work of marketing and communication professionals. Administered by the Association of Marketing and Communication Professionals, an international organization consisting of several thousand marketing, communication, advertising, public relations, media production and freelance professionals, the competition has grown to perhaps the largest of its kind in the world.

Creative Competition for Awards

Local video editor Michael Conti Productions work was judged against over 5,000 entries from the United States and several foreign countries. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 50 companies. Winners were selected from over 200 categories in seven forms of media and communication efforts: marketing, publications, marketing promotion, public service, pro bono, creativity and electronic, interactive.
About 18% of the entries won the Gold Award.
video

“Welcome to Piñon Family” video


Why Online Video Is Vital For Your Content Marketing Objectives

Online video is vital

Filming on a roadway construction site near Morrison Colorado

Online Video

 

If you feel online video is just another over hyped, passing fad, think again. In fact, online video is gaining strength as a source for content marketing.

Michael Conti Productions has seen an increase in its video production services as more companies have come to see the value in having a professional do their videos for them.  This same dramatic increase has also occurred for professional wedding photographers after an initial decrease in business as everyone got their own digital camera and started taking pictures at these one off events.  The results proved that having a single point of view is better.  The important point is that we know the subtle tricks to insure that what we capture provides the maximum benefit for your audience without being distracting from the overall message.

Take a peek at some pertinent data from Software Advice‘s B2B Demand Generation Benchmark Report. This is just one of the survey topics: Percentage of Marketers Using Each Content or Offer.

The graph below illustrates the percentage of marketing respondents that use each content or offer:

Why Online Video Is Vital

The take-away? Most respondents prefer video over white papers, case studies, even live demos with reps. And you should factor that into your 2013 content marketing strategy.

Marketing automation giant Eloqua and CMO.com (Adobe’s content site providing digital marketing news and insight for senior marketing executives around the globe) also partnered with Software Advice on the research project. Read the blog post with all the details and an insightful video here.

Thanks to Ashley Verrill at Software Advice  for this sharing this deeper insight.

So, Why Video?

The web trending towards video is made obvious by much more than the example above. After all, YouTube is the number two search engine in the world. This may lead you to the conclusion that we simply don’t like to read anymore. But the video preference situation we’re witnessing is much more detailed than that. So the question you may be asking yourself (or your boss may be asking you) is: Why video?

For this, let’s reference an expert. A real Ph.D. level expert, Susan Weinschenk, Ph.D. — also known as The “Brain Lady.” As a leading speaker, author and consultant to brands like Amazon, Disney, Walmart and South By Southwest, she brings a deep understanding of the psychology of customers and why they do what they do.

She has uncovered four core, very human reasons we are drawn to video:

#1: The Fusiform Facial area makes us pay attention to faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability.

#2: Voice conveys rich information – yes, the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content.

#3: Emotions are contagious – here’s a subtle but powerful aspect that we may take for granted. The body language of emotions is an appealing and we naturally love to share.

#4: Movement grabs attention – another trait that runs deep in our collective anthropological DNA is the power of peripheral motion. Since the stone age, we’ve survived by noticing things in motion – looks like we still do!

You can watch Susan’s detailed presentation here.

These are important details to consider when you approach doing a video in-house or seek to hire a professional that is well-versed in capturing visual and auditory signs to help your audience to connect with your message. 

The following article was abridged from: http://www.forbes.com/sites/seanrosensteel/2013/01/28/why-online-video-is-vital-for-your-2013-content-marketing-objectives/

11 Billion Video Ads Were Watched In The United States Last Month

Matching an all-time high of 11 billion video ads watched, last month was another huge one for online video in the United States.

That’s part of the latest comScore video report, and there were other mind-blowing numbers. Like for example:

  • 183 million U.S. Internet users watched online video;
  • They watched more than 37 billion pieces of video content;
  • U.S. Internet users saw 1.5 billion more video ads last month than the month before;

Those are great numbers to have in mind when talking with us about doing your video.

Find out more about this report on the Wooshii blog.

Video ads are online!

Gone are the days of sending these items to market your video ads.

UA-779458-6