Posted in January 12, 2010 ¬ 7:55 pmh. Michael ContiNo Comments »
Video is a natural marketing tool
A Michael Conti Production is a regional contractor to shoot videos for FindLaw, a Thomson Reuters business, one of the world’s leading provider of online legal information and Internet marketing solutions for law firms. Here are links to the videos of the firms where videotaping took place in Denver, Colorado.
If you are a lawyer, and are interested in learning more about Lawyer Marketing, I would suggest you visit the online experts at FindLaw. Here is summary from one of their blog articles:
“Online video presence has become the word of mouth of yesteryear, a substitute for a referral from a friend or a neighbor. You are really communicating your own personal image, presence and character, just like a referral would be, but going out to a huge audience and making an opportunity to really get out there in front of your prospective clients.”
Boulder SBDC provides resources to help make your business successful, whether you are established, ready to grow, or just starting up. Many local businesses and successful start-ups got their feet wet with Boulder SBDC’s numerous courses and programs, designed specifically for the small business owner, are offered every year through the SBDC. A wide variety of topics are covered, such as learning how to successfully market and sell your product, growth in the high-tech industry, entrepreneurial training, staying on track with a growth program, writing and implementing a business plan, evaluating your business, and customer service.
Many of the small business owners in Boulder are thankful to Sharon King and the professional staff for the work they have done over the years, including yours truly.
*Marianne and Todd Ballantine also helped with the video, producing and scripting/interviewing, respectively.
The focus of these ten minute videos is supporting the ColoradoBETR Project a STEM (Science, Technology, Engineer, Math) Business and Education collaboration effort created to facilitate the promotion of STEM education and practices into meeting Colorado’s need for homegrown applicants to workforce careers. Additional support for this project comes from Colorado Department of Labor and Employment. Their intended audience is K-12 along with current job seekers to the ColoradoBETR Projectwebsite.
Generally using a two hour window at each company, A Michael Conti Video Production would arrive to setup and light a location for conducting the 3-4 interviews that would commence over the first hour. The second hour would involve capturing additional B-Roll footage which was used in editing to help create a flow between the interviews and establish material for the opening scene.
Each video highlights through interviews and location footage how employees perceive their job, how skills in science, technology, engineer, math impact their work day; what inspired them to go further, and finally what a typical day is like on the job.
Here is the partial list of companies involved. The links underlined are active on the Colorado BETR Project website. For more a higher quality presentation of these same videos, visit WFBC on Vimeo.
In conclusion, Boulder County has some amazing companies doing amazing things with some real nice people working for them. Below is an example of one of those companies, 2B Technologies.
Posted in November 11, 2009 ¬ 8:16 amh. Michael ContiNo Comments »
A Michael Conti Production has been busy shooting internet ads for one of the national online phonebook companies–YELLOWBOOK.
As they say: Who better to describe your business to potential customers than you?
A video ad online is a high impact way to speak to your customers and stand out from traditional online directory ads. Video ads provide you the opportunity to reach out to potential customers who are ready to buy, giving them a chance to see, hear and experience your business before calling or stepping out to make a purchase.
Here are recent spots that A Michael Conti Production shot. All the videography was done by Michael Conti whereas the editing was completed by Pixel Fish in Torrance, California.
“A number of years ago we’d spend 1 dollar [on Yellow Pages] and we’d probably get a 4 to 5 dollar return on that. And then, over the course of the last several years, Yellow Pages, with the advent of internet advertising, has taken a back seat. And now, if we spend 1 dollar, we probably only get a $1.25 return. So, the return on investment that you hear about, is just not there like it used to be. Well, we have obviously moved our dollars into internet marketing and the Web site, and for that, we have been seeing 3 to 4 dollars for every 1 dollar.
Now here is the good news: for the last couple of months that we had video up, we have seen a 6 or 7 times return, per month, on what we are spending for the cost of the video versus the amount that is coming in. Online video is certainly the vanguard here and it is something that the dollars are backing it up, for what you spend and what you getting in return as well.”
Posted in September 20, 2009 ¬ 8:37 amh. Michael ContiNo Comments »
Whole Foods has just released “Here We Grow” documentary directed by Craig King is now exclusively available in our stores. In this 65-minute film, Craig, a natural foods chef and entrepreneur, explores the current state of our food supply and seeks to educate people about living healthier, more wholesome lives through socially responsible food choices. The film intends to raise national awareness through inspiring interviews and stories that capture the passion and personal investment of a diverse group of individuals. The documentary also educates everyone on the pandemic expansion of dangerous chemicals that were introduced into food seeds and crop soils at an alarming rate over the last 40 years.
Revenues from the film go toward community projects that demonstrate the actions necessary to restore America’s health. 20% of the sales go directly to our partner, Ann Cooper, and her School Lunch Revolution project.
A Michael Conti Video Production provided 5 days of filming during the production of this extra special food awareness documentary during the Spring of 2009.
Posted in August 10, 2009 ¬ 11:06 amh. Michael ContiNo Comments »
A Michael Conti Video Production recently completed a series of online marketing videos for Elevations Credit Union. In an active outdoor setting, members share personal challenges and how Elevations was able to provide solutions. Videos are available on Elevations Credit Union home page.
Posted in May 8, 2009 ¬ 2:03 pmh. Michael ContiNo Comments »
A Michael Conti Production was recently contracted by BODA Weight Loss Products to shoot two marketing videos which would be presented on their respective websites. The Client brought both the script and the talent to the early morning shoot, and A Michael Conti Production brought their expertise to the game.
Instead of the traditional locked off camera shot, the Client wanted a shot that was a bit more dynamic and shared an example from SunPop Studios in which the camera was very active but controlled on the end of a small crane on a sound stage. Unfortunately, this approach would have been problematic due to the outside location and the budget, but taking the same clever principal of movement of the frame around the subject, A Michael Conti Production was able to create a fascimile.
Within 2 hours, the video was shot and in the can for editing. By the end of the day, the Client was reviewing the first cut of the edit online, and shortly afterwards, it was ready to be presented online. Here is the final version:
While this quick approach might not be appropriate for all Clients, in this case, it was necessary from the presented budget. Our goal at A Michael Conti Production is to get the work done in the most cost effective and professional manner based upon the Client’s needs.
See the video in its placement on the BODA website.
Posted in May 31, 2008 ¬ 11:23 pmh. Michael ContiNo Comments »
I ran behind Betty Hoops again with a video camera attached to a walking stick mono-pod documenting her as she ran the BolderBoulder 10K Road Race in 1:14:48.71 while hula hooping. She beat her previous world record which is currently in the Guinness World Records 2008.
Posted in April 24, 2008 ¬ 4:00 pmh. Michael ContiNo Comments »
A Michael Conti Video Productions completed 5 video profiles on the Boulder Valley School Educators nominated for the Impact Awards and awarded at the Glenn Miller Ballroom on the University of Colorado Campus on Thursday, April 17 2008. At the end of the evening, there was not a dry eye in the house.
The videotaping of each nominate required an intimate interview with educator at their school. Our goal was to capture the affirming story behind why the educator was nominated, and who inspired them to their path. These interviews were supplemented with additional footage of students at work and play, supporting interviews from parents, staff and students. The end result was about an hour of content for each nominee which was then edited down to a four minute piece that was shown at the awards ceremony prior to each acceptance speech.
A Michael Conti Video Productions is honored to be part of the event and to have the opportunity to spend time with each of the nominees in the process of making this video.
Now its 17th year, Impact on Education, a community partnership with Boulder Valley Schools recognizes educational excellence by providing a visible forum and awards to individuals who make extraordinary contributions to public education. The 2008 Impact on Education award recipients are: Leticia deLozano, Spanish Teacher, Boulder High School; Michele Hibl, Fifth-Grade Teacher, Coal Creek Elementary School; Larry Orobona, Principal, Heatherwood Elementary School; Al Real, Science Teacher, Nederland Middle/Senior High School; Barb Steiner, Fifth-Grade Teacher, Bear Creek Elementary School.
The videos will be combined together into a longer format program including additional material shot and edited by Alan O’Hashi of Boulder Community Media (BCM) is a non-profit organization with which the City of Boulder has contracted to provide public and educational access television services. In 2007, BCM launched Boulder Valley Educational Television channel 22 (BVET channel 22).
The voice-over on the opening video was provided by Katharyn Grant, a Denver-based Actress and voice-over talent.
